The Innovations team at Grupo Phoenix was approached with the need to replace foam cups with a more sustainable solution that would also provide heat insulation as well as maintain other key properties.
We had to find a solution that would be environmentally friendly and also adhere to the needs of the client and the end consumer.
This was a very technically challenging project as we had to adhere to many physical constraints as well as digital design constraints.
From a structural point of view we had to make sure the paper packaging would be rigid enough to adhere to the needs of the client. From a design point of view we had to change print technologies and make sure that quality was never compromised. We also worked closely with our client to adjust the clients manufacturing facility and logistics to work with new specs and needs.