Project Summary

This is a prime example of packaging as a strategic tool for branding. We were approached by our client with a need to create a packaging that would stand out on the shelf.

Project Objectives

We had to organize an innovation day with our top creatives and engineers to generate ideas and options that would be unique and viable.
The First PET Yogurt Cup in USA
The First PET Yogurt Cup in USA
The First PET Yogurt Cup in USA

Solutions

We created the first PET yogurt cup in the USA