Project Summary
Grupo Phoenix identified and pioneered a trend in spoonable greek yogurt before it was a category. We created the packaging of the 95mm "spoonable cup" for the greek yogurt industry that became the industry standard.
Project Objectives
We wanted to be at the forefront of the Greek Yogurt industry and were very successful at executing and scaling with our clients.
Challenges
Industry tendencies are difficult to predict and change. We believe in innovation and consumer needs to find healthier options, Greek Yogurt was a great fit for this trend.
