Resumen del proyecto

We were approached by the client with the challenge of creating awareness of the brand of salt that was being consumed during meals. The client explained that the consumer never knew at the point of consumption what brand of salt they were putting in their food. We had to create something that would be used both in the kitchen and at the table.

Objetivos del proyecto

Devise new and better solutions with a different packaging that will bring the client's product directly to the consumers' table and thus increase the penetration in the different segments of the market.
Packaging as a Brand Strategy
Packaging as a Brand Strategy
Packaging as a Brand Strategy

Challenges

Creating a tamper evident container that was innovative and functional. We faced a lot of technical challenges due to the complexity of the product composition. We had to understand consumer behavior at the store at at home.

Solutions

Created the first all thermoformed salt shaker in a sonic welded packaging.